Experience Unexpected

UX, art, design, animation, prototype
A project of Arizona Arts Live. This project was made in collaboration with BRINK.
Project Overview
Experience Unexpected is a place where creative spaces are cultivated, and live events are gathered. This responsive prototype helps them show and feature their upcoming events. With an artistic loading screen and a bold, creative landing page, this website was designed to meet AAL needs.

Additional merch was created to help promote the site combining physical and digital media.
My Contributions
In this project, I contributed with the creation of wireframes, interactive responsive prototypes, and following the design with the University of Arizona's branding .
The concept
Experinece Unexpected
UX/UI
The goal was to create an experience about arts and performances in an "Unexpected" way. A responsive website was needed where users can book tickets and attend to shows to which they had no context in. They would be experiencing the unexpected. The user would only receive a time and a place to attend.

The project needed to follow the Arizona Arts Live style guide, which is part of the University of Arizona.
Wireframe
Experience Unexpected wireframe
The idea
Experinece Unexpected
UX/UI
The website needed an eye-catching, mysterious, but still friendly and inviting which was achieved with the aesthetics and assets of it. A timer was added to increase engagement and show when the next experience would be.

Definitely a fun project to work with.
Experience Unexpected loading screen mobile prototype
Experience Unexpected postcardsExperience Unexpected stickersExperience Unexpected stickers
Experience Unexpected mobile prototypeExperience Unexpected prototype

See the reel