The goal was to a product for plant lovers that mimicked the Mexican culture and identity, plus the beauty of succulents. The branding was created to follow these guidelines, and add a bright, happy, full of live personality. The brand itself is bold, warm and happy, just like the Mexican culture. The site follows this personality and focus on the product. It shows all the benefits, the characteristics and explains the process to choose your pot and plant in three easy steps. It's followed by reviews of past customers, a CTA to make your order and a contact form. In the menu there are also tabs for a blog with plant tips, orders, contact and how to choose your plant.