Scholarships AZ

Branding, design, identity
Undocumented Youth Empowerment.
Project Overview
Scholarships AZ is a Tucson-based immigrant youth-led organization that works to make higher education accessible to all students regardless of immigration status.
My Contributions
In this project, I contributed with the branding, colors, visual guide, and an alternate logo for social media.
Scholarships AZ branded colors
The concept
Scholarships AZ
Branding
The goal was to create a visual guide to help unify their current visual system. The palette was chosen to help them have a consistent look through their social media with bold, leading and diverse colors. This represents the life of immigrant youth talent: full of diversity, potential leaders with a lot to say.
Scholarships AZ Screens mock
Branded mockup
Scholarships AZ Sheet mock
The idea
Scholarships AZ
Branding
A visual guide was created to maintain uniformity through their social posts. This guide includes a short, simpler version of their logo that they can use through their socials and physical products.
Scholarships AZ Bag mock
Scholarships AZ Buisness Cards mockScholarships AZ notebook mock

See the reel